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Journal
Why we list everything on one page
A shop with sixteen things does not need a mega menu. It needs a list, with the price on the right.
Shop notes
4 min read
We sell sixteen objects. That is a small number, and for a long time we hid it behind big photographs and a grid of cards, because that is how shops look.
What a list gives you
A list lets you read the whole shop in one minute. The name is on the left, the price is on the right, and the shelf it lives on is in the middle. Nothing is a mystery until you click.
When we moved from cards to a list, people scrolled less and bought more of the small things, which is what a list is good at.
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